Author Topic: What Was The Original Dealer/List Price For A Fender Rhodes?  (Read 5947 times)

Offline james

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What Was The Original Dealer/List Price For A Fender Rhodes?
« on: September 21, 2009, 12:17:12 AM »
I'm compiling Fender/CBS price lists as they come up and posting my findings by year under this topic for anybody who is interested.  The final list price for a new Mark V Stage 73 was $1095 USD, which is (interestingly enough) what many people are paying for a used Rhodes in prime condition these days.

1967

Fender Musical Instruments Price List October 1967
prices in USD
**** price not listed

$895 73 Key Piano, 6-Octave, with Legs and Sustaining Pedal, and Amp (Two Pieces)
$**** 49 Key Piano, with Legs and Sustaining Pedal, and Amp (Two Pieces)
$390 Piano Bass, 3-Octave
$**** Celeste, 4-Octave

$59.50 Stand for Piano Bass and Celeste
$31 Cover for 73 Key Piano
$9 Cover for Piano Bass

1968

Fender Musical Instruments Price List July 1968
prices in USD

$895 73 Key Piano, 6-Octave, with Legs and Sustaining Pedal, and Amp (Two Pieces)
$390 Piano Bass, 3-Octave

$795 Contempo Organ, Portable, 5-Octave, with Pedal and Legs, Hinged Case and Leg Bag
$895 Starmaster Organ, Portable, 5-Octave, with Pedal, Stand and Carrying Case

$59.50 Stand for Piano Bass
$31 Cover for 73 Key Piano
$9 Cover for Piano Bass
$10 Cover for Contempo Organ

1973

Fender Suggested Retail Price List p. 7
prices in USD

$1280 Suitcase Piano Set, 88 Key
$1125 Suitcase Piano Set, 73 Key
$500 Suitcase Piano Bottom (amp only)

$870 Mark I Stage Piano, 88 Key
$720 Mark I Stage Piano, 73 Key

$430 Piano Bass, 32 Key
$65 Piano Bass Custom Stand

$795 Super Satellite Power Speakers (complete system)
$375 Super Satellite Master Unit
$350 Super Satellite Slave Unit
$175 Super Satellite Preamp

The price list I received has dealer notes that indicate a raise in prices of around $15 to $20 at some point, but there is no indication as to when that happened.  Every piano and amp also had a custom vinyl cover available that could be ordered from the factory, at a cost ranging from $20 to $40.  Additionally, hard cases with casters were available for the pianos and amps, priced around $100 for the Suitcase & Stage Pianos and $70 for the Satellite Amps.

1977

Rhodes Keyboard Instruments
Suggested Retail Price List Effective June 4, 1977
prices in USD

Keyboards

$1545 Suitcase Piano Set, 88 Key
$1375 Suitcase Piano Set, 73 Key
$1095 Mark I Stage Piano, 88 Key
$925 Mark I Stage Piano, 73 Key
$525 Piano Bass, 32 Key

Amplifiers

$975 Super Satellite Power Speaker Set (For Mark I Stage 73 or 88 Key)
$445 Super Satellite Master Unit
$415 Super Satellite Slave Unit
$180 Super Satellite Pre-Amp

Note: This was the last production year for the Super Satellites, which would be replaced with the Janus I System in 1978.

Accessories

$52 Suitcase Piano, 88 Key, Cover Set
$29 Suitcase Piano Top, 88 Key, Cover
$46 Suitcase Piano, 73 Key, Cover Set
$23 Suitcase Piano Top, 73 Key, Cover
$23 Suitcase Piano Bottom Cover (88 or 73 Key)
$29 Mark I Stage Piano, 88 Key, Cover
$23 Mark I Stage Piano, 73 Key, Cover
$19 Super Satellite Master or Slave Unit Cover
$14 Piano Bass Cover
$110 Piano Bass Stand

1978

Rhodes Keyboard Instruments
Suggested Retail Price List Effective December 17, 1977
prices in USD

Keyboards

$1595 Suitcase Piano Set, 88 Key
$1425 Suitcase Piano Set, 73 Key
$1145 Mark I Stage Piano, 88 Key
$975 Mark I Stage Piano, 73 Key
$550 Piano Bass, 32 Key

Janus I Keyboard Amplification System

$625 Janus I Power Amp Enclosure w/ Power Cord and 15' 5-Pin Preamp Cable
$110 Janus I Preamp/Nameboard Assembly, 73 Key
$115 Janus I Preamp/Nameboard Assembly, 88 Key

$1335 Janus I Keyboard Amplification System, 73 Key (includes 2 Amps w/ Power Cords, Preamp/Nameboard Assembly w/ 15' 5-Pin Preamp Cable and 35' Interconnect Cable)
$735 Janus I Keyboard Amplification System, 73 Key (includes 1 Amp w/ Power Cord, 15' 5-Pin Preamp Cable and Preamp/Nameboard Assembly)
$1340 Janus I Keyboard Amplification System, 88 Key (includes 2 Amps w/ Power Cords, Preamp/Nameboard Assembly w/ 15' 5-Pin Preamp Cable and 35' Interconnect Cable)
$740 Janus I Keyboard Amplification System, 88 Key (includes 1 Amp w/ Power Cord, 15' 5-Pin Preamp Cable and Preamp/Nameboard Assembly)

Accessories

$54 Suitcase Piano, 88 Key, Cover Set
$30 Suitcase Piano Top, 88 Key, Cover
$48 Suitcase Piano, 73 Key, Cover Set
$24 Suitcase Piano Top, 73 Key, Cover
$24 Suitcase Piano Bottom Cover (88 or 73 Key)
$30 Mark I Stage Piano, 88 Key, Cover
$24 Mark I Stage Piano, 73 Key, Cover
$14.50 Piano Bass Cover
$140 Piano Bass Stand note: still available :D
$15 Janus I 35' Interconnect Cable
$29.50 Janus I Power Amp Enclosure Cover
$33.75 Converter Kit I (100 Watt Enclosure with 80 Watt Keyboard)
$123.75 Converter Kit II (80 Watt Enclosure with 100 Watt Keyboard)

1985

The only model available was the Mark V Stage 73 at a list price of $1095 USD, not including the 450 lb.-capacity Peterson stand. The Mark V with stand was $1195, and the stand itself could be purchased alone for $150.

1987

The Mark V Stage 73 is sent to the back page of the price list, still tagged at $1095, and the stand is marked separately at $100.
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